Apple has made a bold statement in its annual Environmental Progress Report, declaring a 55% reduction in its greenhouse gas emissions since 2015. This announcement comes just in time for Earth Day, underscoring the tech giant's commitment to environmental sustainability.
Lisa Jackson, Apple's vice president of Environment, Policy, and Social Initiatives, emphasized the company's dedication to climate action, highlighting that this significant reduction was achieved while serving an expanding customer base. "We've slashed emissions by more than half, all while serving more users than ever before," Jackson stated, adding that the journey towards sustainability involves "more hard work" and a focus on "innovation and collaboration."
The detailed 113-page report, accessible on Apple’s website, sheds light on various initiatives, including the recycling of aluminum and the use of recycled materials in products like the MacBook Air, which now incorporates 50% recycled materials.
In celebration of Earth Day 2024, Apple has also introduced special initiatives for Apple Watch users, who can earn a limited-edition award by completing a 30-minute workout on April 22. Additionally, Apple is engaging in educational projects in collaboration with social justice advocate Dolores Huerta, further emphasizing its commitment to environmental and social responsibility.
The report follows Apple’s assertion of utilizing over 18 gigawatts of clean energy and reflects on past debates regarding the need for net-zero greenhouse emissions, which the company had previously countered by citing its increasing use of renewable energy.
With ongoing projects like clean water initiatives in Vietnam, discussed during Tim Cook’s current Asia tour, Apple continues to position itself at the forefront of corporate environmental responsibility, pushing towards its ambitious goal of carbon neutrality by 2030.
